“Design everything on the assumption that people are not heartless or stupid but marvelously capable, given the chance.”
–John Chris Jones
These are the universally-accepted guidelines for flag design, and our judges followed them at their discretion. These were not rules! But deviating from these guidelines should only have been done with careful intention. (You can find the actual Contest Rules HERE.)
Keep it simple, so simple a child can draw it from memory.
Use meaningful symbolism.
Use a small number (6 or less) of basic, solid colors.
No lettering or seals of any kind.
Be distinctive or be related.
A good tip for flag design is to put your design in a 1×1.5 inch box. This mimics how people view an actual flag from a distance. If your design overwhelms the 1×1.5 inch box, it will be too complex to discern on a flag. We’ve made a handy worksheet of small boxes for you, included with a few other resources HERE.
We highly (HIGHLY!) recommend watching this entertaining and enlightening TED Talk from Roman Mars. It will help you understand how best to structure flag design. It also gives a few helpful examples of what NOT to do, and boy are those doozies….